• Steven Doughty

Pavlov's Restaurant: "The Game Where Everyone Eats"

The original discovery and experiment being about food and subsequent research I found describing Pavlovian reinforced obesogenic environments has led me to pursue the the space around the topic of food and designed environments. As a form, I've been looking into board game instruction manuals. Board games typically have strong spatial metaphors, (moving "toward a goal" or "around a map") and inherent temporal metaphors taken as turns (which represent cycles of time and action). Board games are often highly stylized with consist thematic elements which designed to convey a variety of topics through an often light-hearted or whimsical tone. These same elements are used by the fast food industry to encourage and manipulate people into becoming repeat customers, creating an interesting overlap to explore and subvert those systems.

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